Search Engine Optimization

Search Engine Optimization2019-03-15T18:14:25+00:00

It is all well and good having a slick website, but it doesn’t count for much unless your customers are actually seeing it. Catalyst Group can help you formulate a comprehensive Digital Marketing Strategy to put you on the map. Our team has extensive knowledge of how the search engines work. We do in-depth industry research before working on the optimization of your website. It gives us great insight about the competitive advantage of your services when compared to others. We take an in-depth look at the keywords your rivals are targeting and corresponding web traffic for those search terms. Using this information, we can map out a few key terms to target that will have the most impact on your website traffic.

Our Approach

Website Analysis

Setting Goals: Our aim is to provide you with complete web marketing solutions to help your website rank high on the search engines. Before moving on further, we will have a consultation phase where we will discuss what your website goals are and how we can accomplish them.

Competitor Benchmarking

There are many factors that help us understand your competition’s SEO benchmarking. By using our SEO services you will be able to receive a branded presence on search engines. The upstream and downstream traffic will be actively monitored by our SEO professionals.

Key Phrase Research

We do a lot of research regarding the use of keywords and we also look at what kind of keywords your clients are using in order to gain traffic. We use significant high traffic keywords that your rival does not know about. The fresh demands of unique and new keywords are also taken into consideration. The keywords with high conversion rate raise you ROI. The key phrase selection is also done for tracking and improving the SEO process.

On Page | Off Page | Social Media Optimization

On Page Optimization

We incorporate your selected keywords into your existing webpages with optimum keyword saturation and density. The accurate implementation of server levels adjustments will guarantee your site to be user friendly. Here’s how:

  • Utilizing key phrase factors like keyword density, relevancy and position.

  • Page markup factors liketags,tags, hyperlink tags and alt tags.

  • Using H1/H2/H3 HTML Tags.

  • Optimizing home page content

Off Page Optimization

Off Page Optimization incorporates setting up and optimizing your profile on Facebook, LinkedIn, Twitter and Google+ etc. and blogging frequently to gain higher SERPs (search engine results pages). Some of the other Off Page Optimization techniques include:

  • Blog/forum marketing
  • Generate high quality backlinks
  • Video Marketing
  • Local listings Submissions
  • Article submissions

Social Media Optimization:

One of the toughest things within web marketing is recognizing the right type of link building. Obtaining massive number of relevant referral links has become the most important point of today’s web marketing strategy. The ideal mixture of link building options will be selected to craft and customize a link building plan for a long run ROI success and high ranking results. Our tactical methods include: Article Submission, Social Bookmarking, Blog and Forum review posting, Relevant partner links, Being active on Social Media such as Facebook, Twitter, and LinkedIn etc. and Directory Submissions.

Benchmarking | KPI Results

This concise report will be sent on monthly basis to help you document your website progress. Our analysis report will show you how your ranking are improving over time and provide valuable feedback on the techniques and strategies we employ to increase your exposure. Search engines tend to index or re-index sites every 4-12 weeks so we can generally get a sense of how our work is performing after 2-3 months.

SEO Packages

Targeted Number of Key Phrases358
Website & Competitor AnalysisFreeFreeFree
Keyword Research & Analysis101525
Make SEO Friendly URL StructureYesYesYes
Internal Link navigationYesYesYes
Unique Titles TagsYesYesYes
Unique Description TagsYesYesYes
H Tags OptimizationYesYesYes
Use SEO Friendly CodeYesYesYes
Images and Alt tagYesYesYes
XML SitemapsYesYesYes
Sitemap Submit in Google Webmaster ToolYesYesYes
Sitemap Submit in Yahoo Site ExplorerYesYesYes
Sitemap Submit in Bing Webmaster CenterYesYesYes
Google Analytics InstallYesYesYes
Keywords density SetYesYesYes
Website ContentReviewReviewReview & Creation
Press Releases WritingYes
Blog Writing1/month2/month
Google Analytics TrackingYesYesYes
Directory SubmissionsYesYesYes
Social BookmarkingYesYesYes
Classified Ads SubmissionsYesYesYes
RSS Feed SubmissionsYesYes
Blog CommentingYesYesYes
Linking to Quality and Relevant Blogs & WebsitesYesYesYes
Twitter Profile Creation & MaintainYesYes
FaceBook Profile Creation & MaintainYesYes
Blog PromotionYesYesYes
Form PostingYesYes
Monthly Progress and Rank ReportFreeFreeFree
Reporting TimeWithin 1 weekWithin 24 hoursWithin 24 hours
Monthly Plan Cost$500$750$1,250