It is all well and good having a slick website, but it doesn’t count for much unless your customers are actually seeing it. Catalyst Group can help you formulate a comprehensive Digital Marketing Strategy to put you on the map. Our team has extensive knowledge of how the search engines work. We do in-depth industry research before working on the optimization of your website. It gives us great insight about the competitive advantage of your services when compared to others. We take an in-depth look at the keywords your rivals are targeting and corresponding web traffic for those search terms. Using this information, we can map out a few key terms to target that will have the most impact on your website traffic.
Setting Goals: Our aim is to provide you with complete web marketing solutions to help your website rank high on the search engines. Before moving on further, we will have a consultation phase where we will discuss what your website goals are and how we can accomplish them.
There are many factors that help us understand your competition’s SEO benchmarking. By using our SEO services you will be able to receive a branded presence on search engines. The upstream and downstream traffic will be actively monitored by our SEO professionals.
Key Phrase Research
We do a lot of research regarding the use of keywords and we also look at what kind of keywords your clients are using in order to gain traffic. We use significant high traffic keywords that your rival does not know about. The fresh demands of unique and new keywords are also taken into consideration. The keywords with high conversion rate raise you ROI. The key phrase selection is also done for tracking and improving the SEO process.
On Page | Off Page | Social Media Optimization
On Page Optimization
We incorporate your selected keywords into your existing webpages with optimum keyword saturation and density. The accurate implementation of server levels adjustments will guarantee your site to be user friendly. Here’s how:
Utilizing key phrase factors like keyword density, relevancy and position.
Page markup factors liketags,tags, hyperlink tags and alt tags.
Using H1/H2/H3 HTML Tags.
Optimizing home page content
Off Page Optimization
Off Page Optimization incorporates setting up and optimizing your profile on Facebook, LinkedIn, Twitter and Google+ etc. and blogging frequently to gain higher SERPs (search engine results pages). Some of the other Off Page Optimization techniques include:
- Blog/forum marketing
- Generate high quality backlinks
- Video Marketing
- Local listings Submissions
- Article submissions
Social Media Optimization:
One of the toughest things within web marketing is recognizing the right type of link building. Obtaining massive number of relevant referral links has become the most important point of today’s web marketing strategy. The ideal mixture of link building options will be selected to craft and customize a link building plan for a long run ROI success and high ranking results. Our tactical methods include: Article Submission, Social Bookmarking, Blog and Forum review posting, Relevant partner links, Being active on Social Media such as Facebook, Twitter, and LinkedIn etc. and Directory Submissions.
Benchmarking | KPI Results
This concise report will be sent on monthly basis to help you document your website progress. Our analysis report will show you how your ranking are improving over time and provide valuable feedback on the techniques and strategies we employ to increase your exposure. Search engines tend to index or re-index sites every 4-12 weeks so we can generally get a sense of how our work is performing after 2-3 months.
|Targeted Number of Key Phrases||3||5||8|
|Website & Competitor Analysis||Free||Free||Free|
|Keyword Research & Analysis||10||15||25|
|Make SEO Friendly URL Structure||Yes||Yes||Yes|
|Internal Link navigation||Yes||Yes||Yes|
|Unique Titles Tags||Yes||Yes||Yes|
|Unique Description Tags||Yes||Yes||Yes|
|H Tags Optimization||Yes||Yes||Yes|
|Use SEO Friendly Code||Yes||Yes||Yes|
|Images and Alt tag||Yes||Yes||Yes|
|Sitemap Submit in Google Webmaster Tool||Yes||Yes||Yes|
|Sitemap Submit in Yahoo Site Explorer||Yes||Yes||Yes|
|Sitemap Submit in Bing Webmaster Center||Yes||Yes||Yes|
|Google Analytics Install||Yes||Yes||Yes|
|Keywords density Set||Yes||Yes||Yes|
|Website Content||Review||Review||Review & Creation|
|Press Releases Writing||–||–||Yes|
|Google Analytics Tracking||Yes||Yes||Yes|
|Classified Ads Submissions||Yes||Yes||Yes|
|RSS Feed Submissions||–||Yes||Yes|
|Linking to Quality and Relevant Blogs & Websites||Yes||Yes||Yes|
|Twitter Profile Creation & Maintain||–||Yes||Yes|
|FaceBook Profile Creation & Maintain||–||Yes||Yes|
|Monthly Progress and Rank Report||Free||Free||Free|
|Reporting Time||Within 1 week||Within 24 hours||Within 24 hours|
|Monthly Plan Cost||$500||$750||$1,250|