Search Engine Marketing

Search Engine Marketing2019-06-28T17:58:27+00:00

Successful digital marketing campaign

Search engine marketing is vital to ensuring a successful digital marketing campaign. SEM helps you market to people who are searching for exactly what you provide through paid marketing strategies.  The intent is to promote your website by increasing your visibility on search engine results pages (SERPs) by paying to be seen. It’s an umbrella term that may encompass SEO (which takes more of an organic approach) as well as pay per click (PPC). According to Search Engine Journal, Google owns 68% of the search engine market share, with the search engine industry estimated to be worth more than $65 billion. And with 91% of Internet users utilizing search, you can’t ignore this piece of your digital marketing puzzle.

Catalyst Connect helps you hone and refine your SEM approach to gain the results you want for your business. We believe SEM is one of the more effective ways in which to nurture your business in an increasingly competitive marketplace – one that doesn’t have room for the weak. By creating a robust search engine marketing strategy, we can help you optimize your online advertising reach in an effort to promote your products and services to the most people.

The best part about search engine marketing is that it gives you the opportunity to place your ads in front of motivated customers who are ready to make a purchase at any given moment in time. There’s no other advertising platform that can achieve the immediacy of this demand. That’s why SEM is so effective. Our team can help you achieve that through:

  • Online performance tracking and reporting

  • Keyword research

  • Strategy formulation

  • Creation of ad campaigns

  • Web analytic tools and HTML validators
  • Competitor analysis

  • Bid management

  • Professional ad copy