What makes email marketing so effective
As an effective component of any overall marketing strategy, email remains an easy, effective way to reach your mobile customers. In fact, 52 percent of cell phone and smart phone users access their emails from their mobile devices, according to Inc.com. In addition, 42 percent of business emails are opened by users on smart phones and 17 percent on tablets. Translation: three out of five email marketing messages also acts as a mobile marketing message.
Here at Catalyst Group Development, email marketing is a big part of what we do, crafting strategic marketing platforms that reach your customers directly in their inbox. We have many platforms to choose from that can meet your unique business needs:
- Zoho Campaigns
Advantages of Email Marketing
So what makes email so effective? First off, email platforms are easily integrated with other marketing and sales activities. Secondly, they offer valuable, timely information that is targeted to your core audience. Because it can be customized and sent right to the inbox of your clients and prospective clients, you save time and money by drilling down to the people you really want to reach.
These days, it’s not enough to have a newsletter or a targeted approach to distribution; your email marketing strategy has to illustrate a deep understanding of, and respect for, your audience and their needs punctuated with stunning visuals and catchy subject lines, says ContentStandard. Here at Catalyst Group, we have the tools and experience to help you achieve that seamless combination.