Online marketing approach
Social media marketing is a critical piece of your online marketing approach. Because it’s growing at such a steady rate, you can no longer ignore its pull with users of all demographics. Key to any successful strategy is knowing the trends that can impact your attempts to create more interest in your brand and increase your visibility online. The statistics, according to Social Media Today, show the expansive reach social media platforms have on today’s society.
76% of Facebook users worldwide log in every single day
Snapchat reaches 41% of 18-34 year olds in this country
81% of Millennials check Twitter at least once per day
Nearly 80% of time spent on social media platforms occurs on a mobile phone
More than 56% of online adults use more than one social media platform
Here at Catalyst Group Development, we know all this, and gear many of our resources toward the social media portion of your online presence. In effect, we create content to boost your social media presence and activity, as well as use tactical methods and link building to achieve the results you want.
How you spend your time online is just as important as what you’re selling. As a small or medium sized business, you don’t have time to manage your posts, tweets and pins. With 43% of small businesses spending about six hours per week on social media (that’s one whole workday!), they’re missing out on big opportunities to further grow and nurture their business.
It’s important to project a voice people can relate to, no matter which industry you’re in. It’s all about being approachable. Fostering trust and relevance with your customers and potential customers often takes a grassroots, organic approach that goes beyond the technical aspects of your website to embrace more of an informal stance. With social media marketing, you can:
Encourage users to take and share photos or experiences
Encourage open communication
Show your subject matter expertise on a more informal platform
Address dissatisfied customers right away before issues get out of hand
Nurture relationships from initial contact
Actively listen to visitors
- Post links to your blogs
Respond immediately to postings