Effective digital marketing campaign
Incorporating an effective digital marketing campaign can be understandably daunting, as there are many avenues you can take which are all getting increasingly sophisticated. Sometimes the hardest part is knowing where to begin. Let’s break it down for you.
SEO: First off, in order to maximize traffic to your site, you need to organically grow your visibility through the strategic use of on- and off-page optimization to propel you to the first page of search engine results. The statistics are sobering: According to a study by Search Engine Watch, page 1 results receive a whopping 92 percent of all traffic from the average search, while traffic plunges substantially by 95 percent for page 2 results. Everyone talks a lot about Google for SEO, but truth is, Bing and Yahoo! (which combined take 30% of the market share for search) need your attention too.
SEM: Short for search engine marketing, SEM is focused on paid advertising rather than organic. We’ll show you the advantages of Adwords and Facebook advertising, pay per click, impressions (AKA ad views) and remarketing strategies to optimize your reach.
Email Marketing: You need a strategic marketing approach that will reach your customers directly through their inbox. If you think email marketing is dead, think again. Not only is it an easy way to reach customers on their mobile devices, it’s effective for keeping customer informed and it’s easy to integrate into other forms of your marketing strategy.
Whitepapers, ebooks and free stuff: Marketing collateral is a vital piece of the puzzle when it comes to supporting your company’s primary advertising message to customers. Augmenting your services and products with educational whitepapers, ebooks and other free stuff can further drive your message home.
How to Get Started with Digital Marketing
Spearheading your digital marketing campaign takes several strategic steps to ensure success. Here at Catalyst Group, we have a methodical strategy to work through in order to provide you with a comprehensive digital marketing approach that works. Here’s what we can help you with:
Establish a brand identity.
Develop a clear and concise value proposition.
Identify your channels.
Demonstrate expertise to offer value.
Position expertise to solve problems.